portfolio

4fun.tv

Shaping a New Era in Interactive Television

#visual_identity

#animations

#brand_design

#on_air

#programming_consultacy

client

4fun.tv, a pioneer in Polish music television, revolutionized the viewing experience by becoming the first Polish TV channel where users could decide in real time what to watch. Later, it evolved into the first social music television, integrating audience interaction and social media connectivity.

ASSIGNMENT

We were entrusted with the comprehensive management of 4fun.tv's brand image and communication. This included creative direction across multiple channels, ensuring the brand remained at the forefront of innovation in entertainment.

Solution

Our collaboration encompassed:

Show Development: Crafted unique and engaging programming that put audience participation at the core of the viewing experience.
Graphic Design: We were responsible for all Brand Design and On-Air communication.
Production Expertise: Created high-quality promotional programs, videospots, and advertising campaigns to amplify the channel’s reach and appeal.

Results

Our efforts were instrumental in positioning 4fun.tv as a trailblazer in interactive television. The innovative approach was recognized twice with the prestigious Eutelsat Hot Bird Award, celebrating the channel's groundbreaking achievements in audience engagement and content delivery.