cud nad wisłą
client
Cud Nad Wisłą is a pioneering cultural and social project on the Vistula River in Warsaw. The initiative transforms the riverside into a vibrant meeting place for diverse communities, fostering inclusion and creating opportunities for cultural, educational, and environmental engagement.
ASSIGNMENT
We were tasked with developing the architectural and brand design for Cud Nad Wisłą. Our goal was to create a cohesive identity that reflected the project's inclusive philosophy and seamlessly translated into social media communication. Additionally, we prepared a comprehensive plan for cultural events to activate and sustain engagement with the space.
results
Cud Nad Wisłą quickly became a reference point for neighboring clubs and food concepts along the Vistula River. Its vibrant presence, supported by an inclusive and engaging event program, has inspired other projects and established its status as a cultural and social hub in Warsaw.
solution
Our work emphasized simplicity and accessibility while ensuring a strong visual identity and programming that resonated with the local community and visitors alike:
- Brand Design: Developed a distinctive identity that highlights the inclusive and innovative nature of Cud Nad Wisłą.
- Architectural Design: Created a functional and inviting physical space that supports a wide range of cultural and recreational activities.
- Cultural Events Plan: Designed a diverse calendar of events, including concerts, workshops, and educational activities. All initiatives were created to be inclusive, catering to people with disabilities, the LGBTQ+ community, and families with young children, ensuring that everyone felt welcome and represented.
- Social Media Integration: Designed communication materials optimized for digital platforms, ensuring consistent and engaging messaging across all channels.
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