Music streaming giant TIDAL approached BYSTRO.ONLINE to transform their digital presence. We were asked to develop creations for ongoing social media campaigns. The brief was simple – create a communication language that boosts sales. Challenge was to engage different target groups. Our tactics was to present a clear benefit addressed directly to different target groups We developed visual identities which were tailor made and meaningful. With every campaign flight we changed, tuned and refined communication. This learning process led us to assets that perform. Worldwide.