tidal
client
TIDAL is a leading global music streaming platform dedicated to delivering high-quality sound and an unparalleled listening experience. Known for its artist-first approach, TIDAL offers exclusive content and features that resonate with music enthusiasts worldwide.
ASSIGNMENT
TIDAL partnered with BYSTRO. ONLINE to enhance its digital communication efforts. The objective was to apply the existing global strategy, craing a new communication language for social media campaigns that directly impacts sales while maintaining consistency across all touchpoints.
SOLUTION
Building on TIDAL’s global strategy, we developed campaigns that translated the brand’s value propositions into highly engaging and effective digital content:
- Localized Execution: We adapted TIDAL’s overarching messaging toresonate with specific audience segments, tailoring campaigns to the preferences of audiophiles, casual listeners, and exclusive content seekers.
- Iterative Renement: Each campaign flight was an opportunity to analyze performance, refine messaging, and optimize assets, ensuring continuous improvement in effectiveness.
- Consistent Branding: Our work ensured the communication language aligned with TIDAL’s established tone and global strategy, maintaining a unified voice across regions and platforms.
PROCESS
Our approach was grounded in collaboration and continuous optimization:
- Understanding Audience Needs: Analyzed audience insights to inform campaign direction.
- Continuous Feedback Loops: Iteratively refined content based on audience feedback and performance analytics, ensuring the campaigns remained effective and impactful.
RESULTS
The campaigns we developed elevated TIDAL’s social media presence and boosted its subscriber base.
