UseMe
client
UseMe is an innovative platform connecting freelancers and businesses, simplifying collaboration through seamless invoicing and efficient project management.
ASSIGNMENT
UseMe approached us with a clear goal: to refresh its brand identity and establish a visually compelling presence that resonates with its dual audience of freelancers and business clients. The focus was on creating a cohesive design system that aligns with the platform's values of simplicity, transparency, and professionalism.
SOLUTION
We delivered a comprehensive rebranding and brand design package, focusing on clarity, usability, and dierentiation in a competitive market:
- Refined Visual Identity: A modernized logo and design system that visually separates communication for freelancers and businesses while maintaining overall brand consistency.
- Targeted Aesthetic: Bright, so visuals for freelancers and structured, professional tones for business communication to reflect the distinct needs and personalities of each audience segment.
- Key Visuals: Developed a flexible design framework incorporating contextual colors, clean typography, and modern iconography, ensuring adaptability across digital and print media.
process
Our collaborative process included:
- Workshops and Insights: Engaging with the UseMe team to dene brand values and preferences, shaping the direction for the rebrand.
- Final Execution: Rolling out a unified brand design system that is intuitive, impactful, and scalable across all touchpoints.
RESULTS
The rebranding has positioned UseMe as a visually distinctive and approachable platform. The new design not only enhances the user experience but also strengthens UseMe’s appeal to both freelancers and business clients, solidifying its position as a leader in the freelance collaboration space
