T-Mobile
client
T-Mobile Polska sought to re-engage former customers by launching the Powroty/Comebacks project, which aimed to creatively pair established Polish artists with emerging talents on the music scene. This initiative was designed to resonate with a broad audience, reflecting T-Mobile's commitment to fostering connections through music.
ASSIGNMENTÂ
Collaborating with FCB Bridge2Fun, our task was to develop and execute a graphic communication language tailored exclusively for digital media. The challenge lay in creating a cohesive visual identity that not only aligned with T-Mobile's overarching brand communication but also stood out in the digital landscape, effectively engaging both existing and potential customers.
ProcessÂ
- Research and Adaptation: Conducted an in-depth analysis of the Telekom Electronic Beats visual identity to understand its core elements and adaptability.
- Cultural Integration: Incorporated Polish cultural motifs and contemporary design trends to ensure the visuals resonated with the target demographic.
- Consistent Execution: Ensured all digital assets adhered to the adapted visual language, providing a unified and engaging experience across all touchpoints.
Solution
Building upon the visual communication framework established by the German design studio WAF GMBH for Telekom Electronic Beats, we adapted and expanded this aesthetic to suit the Polish market. Our approach included:
- Localized Visual Identity: Customized the existing design elements to reflect Polish cultural nuances, ensuring relevance and appeal to the local audience.
- Digital Media Focus: Developed versatile graphics optimized for various digital platforms, maintaining consistency across social media, streaming services, and online advertisements.
- Artist Collaboration Features: Highlighted the unique pairings of veteran and emerging artists through dynamic visuals, emphasizing the project's theme of bridging musical generations.
RESULTS
The Powroty/Comebacks project successfully reconnected T-Mobile Polska with former customers and attracted new ones. The localized visual communication strategy enhanced brand perception, demonstrating T-Mobile's dedication to the Polish music scene and it's ability to unite different generations through innovative collaborations.
